- WORK together with Clubs, NGOs, Government and Schools to build an environment that results in good players and better citzens
- PROVIDE high quality of services that will help teams to play even better
- HONOR culture values that we are inserted, working side by side with local people
- PROMOTE well-known good values of family, friendship and society using football as a tool of teaching and learning
- LIVE football as more than a sport, a way of change!